Alfa Romeo executives revealed that the US market is going to receive eight new models by 2018. They are hoping their new products will increase worldwide sales to 400,000 units by 2018. Alfa Romeo hopes to accomplish that goal by offering high technology, high performance, and stunning Italian styling stateside.
Enthusiasts will also be happy to know that all their new models will either be rear or all-wheel-drive. This, in addition, to having a $6.5 million dollar research and development program that will have engineers from all of the company’s best affiliates working to create the best Alfa products possible. Even Ferrari.
From the information we have Alfa Romeo is planning to releasing the following new models:
1. A mid-size sedan code named 952. This model will target the Audi A6 and BMW 5er and is set to debut in the middle of 2016.
2. A mid-size sport utility vehicle which is set to debut at the same as the 952 mid-size sedan. This model is also going to go head to head with the Mercedes GLK and Audi Q5.
3. Large-size luxury sedan which will have a range of powerful new engines. This sedan is expected to share certain underpinnings with the Maserati Ghibli.
4. 4C Spider. Based on the first Alfa Romeo since the 8C, the 4C spider is due by the summer of 2015. Even though it is called a spider, it is actually a 4C with removable targa roof panel.
5. Mid-size roadster that will use the upcoming underpinnings from the mid-size sedan. This is not the model that is based on the Mazda Miata. This will be a specific roadster that will be unique to the Alfa brand.
6. A sports coupe. Akin to the Audi A5, BMW 4-series, and Mercedes C-Class coupe, the Alfa will feature the a similar formula to its competitors with a two-door, front engine, rear-wheel-drive layout.
7. Large SUV that will most likely only be sold in the USA and China. This will probably be the sister model of the upcoming Maserati Levante which is due to hit showrooms in less than a year.
8. A compact sedan/hatchback that will be a replacement for the Giulietta which is not available in the USA. Set to rival the European makes, the sedan/hatchback/wagon is set to be a top seller.
These new models will be sold at an ever-expanding dealer network which includes 84 dealers in the USA and Canada. Alfa Romeo expects that to grow to 120 in the first quarter of 2015 and 200 by the first quarter of 2016.
We’ll let you know by 2018 if Alfa Romeo was successful in re-entering the all important US market.