The Lamborghini Urus is an exorbitantly expensive, monstrously powerful, and ostentatiously designed SUV capable of satisfying the itch that Lamborghini buyers demand.
The Urus is everything we want and expect from a Lamborghini. It has an exterior design that conjures emotion and excitement. The engine is loud, twin-turbocharged, and packs 641 horsepower and 626 lb/ft of torque. A sticker price north of $200,000 ensures that the Urus remains an exclusive toy for those with means to splurge on such luxuries.
Weighing in at over 4800 pounds, the Urus is definitely not a lightweight. However, the twin-turbocharged eight-cylinder engine is more than up to the task of powering this 4×4. The Urus will accelerate from 0-60 mph in just 3.6 seconds and get to a top speed of 190 mph. There are six driving modes offered: street, sport, track, and three off-road modes for various terrain. Finally, a set of 10-piston carbon ceramic brakes is standard for immense stopping power.
The Lamborghini Urus is built off of Volkswagen Group’s MLB Evo architecture. Lamborghini has given the Urus numerous styling cues which the company believes gives it the DNA of any true Lamborghini.
The front end is a maze of geometric shapes which stays true to the Lamborghini design ethic. A hexagon front grille is flanked by wide openings to the left, right, and bottom. A set of headlights similar to those found on the Huracan give the Urus an unmistakable resemblance to the brand. The side profile features sharp design lines and integrates the frameless glass doors nicely. The rear end gets a quad-tipped exhaust system with staggered tips, taillights that mimic the design of the headlights (and other Lamborghinis), and a small window for the hatch gives the Urus a more aggressive look. Overall, it is unmistakably a Lamborghini.
In line with the exterior, the interior receives a very geometric design that features hexagon air vents, dual screen center console, a flip-switch start button, and a digital instrument cluster. The Urus can be configured to seat four or five, and in either configuration, the interior is finished impeccably with the finest materials.
The question then remains, will the Urus double Lamborghini sales figures, and ultimately, what will the purists think of a second Lamborghini SUV? We believe that Urus has a market and with strong SUV demand in general, Lamborghini is following in the footsteps of Porsche, Bentley, Alfa Romeo, and other high-end luxury brands looking to increase sales with a more utilitarian model.
The Lamborghini Urus is expected to go on sale in the Summer of 2018 with a sticker price north of $200,000.